Effective messaging about saying the right thing to the right person… at the moment their mindset is ready to shift.
If You’re Posting on LinkedIn and Nothing’s Happening… Read This.
Let me guess.
You’ve been trying to do all the right things on LinkedIn.
✅ You show up regularly
✅ You post helpful tips
✅ You try to add value
And still…
Crickets.
No leads.
No real conversations.
Just a few polite likes—usually from other advisors.
You start wondering:
“Is this even worth the time?”
I get it. I hear this all the time.
And the problem isn’t you.
It’s not LinkedIn either.
It’s the kind of content you’re putting out there—and more importantly, what it’s not doing.
Most Advisor Content Is… Fine. And That’s the Problem.
Most advisor content is technically solid.
It’s well-written. It’s accurate. It’s professional.
But it doesn’t connect.
It doesn’t shift how the reader thinks.
Your ideal clients aren’t craving another “3 ways to optimize your 401(k).”
They’re stuck in beliefs like:
- “I already have someone.”
- “I’m not ready yet.”
- “That’s not for people like me.”
- “I don’t want to feel judged.”
If your content doesn’t speak directly to those beliefs?
They scroll past.
Not because they don’t need help.
But because they don’t think you’re talking to them.
That’s Where Mindset Messaging™ Comes In
I help financial advisors create content that actually moves people.
It’s not about being louder. Or fancier.
It’s about saying the right thing in the right way—so it lands.
I call it Mindset Messaging™.
It’s a framework I developed that helps your content change how someone thinks—before you ever talk about your solution.
Here’s how it works:
🪞 Mirror the Mindset
Say what they’re already thinking—so they feel seen.
🚧 Surface the Sticking Point
Call out the quiet belief that’s keeping them stuck.
🔄 Reframe the Story
Offer a new way to look at the problem (and why it matters now).
📊 Build Believability
Back it up with logic, proof, or a simple explanation.
🧭 Anchor Identity
Help them see themselves as the kind of person who takes action.
That’s what turns a scroll into a click. A like into a DM. A stranger into a client.
“Okay, But I’ve Tried Marketing…”
I know. You’ve probably:
- Paid for cold, unqualified leads
- Posted consistently but gotten no real traction
- Subscribed to templated content that didn’t sound like you
- Dipped your toe into digital and came away burned
Totally fair.
But here’s the thing:
Your next best client is probably already watching you on LinkedIn.
They’re just waiting for something that actually clicks.
What It Looks Like to Work Together
You don’t need to post every day.
You don’t need to figure out content strategy on your own.
You don’t even need to log into Canva (bless).
Here’s what I handle:
✅ Weekly LinkedIn posts written in your voice
✅ Content that speaks directly to your ideal client’s mindset
✅ A profile refresh so your positioning is clear and credible
✅ Optional help with lead magnets or simple follow-up workflows
✅ Posting support if you want it 100% off your plate
No gimmicks. No guesswork.
Just belief-shifting content that gets the right people to pay attention.
Want In?
If your content isn’t converting...
If you’re tired of sounding “fine” but getting nowhere…
If you want LinkedIn to actually work—
Let’s talk.
I’ll write the words.
You focus on your clients.
And together we’ll turn your presence into a pipeline.
Let’s see if it’s a fit.